Snapchat Stories Still Crushing Instagram Stories

SAN FRANCISCO, April 19—In the competition between Snapchat and Instagram for users of “Stories” – a way to share the day’s experiences in narrative form – millennials are saying it’s essentially no competition at all.


In a just-released April survey of 1,991 millennials, 78 percent chose Snapchat Stories as their preferred narrative platform. That number was down from 88 percent recorded in a similar survey conducted four months earlier but still much higher than the only 4 percent of respondents in each survey who preferred Instagram. The big difference was that 16 percent now say they use neither platform, up from only 6 percent a few months ago.

In a 1,106 respondent survey from 2016, millennials overwhelmingly picked Snapchat as their preferred platform for the “Stories” feature.
In the follow-up survey, Snapchat Stories experienced an 11% percentage point drop but Instagram Stories posted no gain.


“As Snapchat and Instagram continue to battle for millennials’ attention, innovation is the key,” says Whatsgoodly CEO Adam Halper. “Snapchat’s grip may be slowly loosening, and as millennials grow bored with current features, they and others will be in a race to develop the next big hit.”


“Stories” represents an important arena of competition for Facebook and its rivals. Snapchat had introduced Stories in October 2013 with great success, part of what attracted Facebook’s ultimately unsuccessful $3 billion bid. Nearly three years later, in August 2016, Facebook-owned Instagram launched a rival “Stories” feature on its own platform. But the two Whatsgoodly surveys strongly suggest it has achieved little traction among its target audience.


For more info on the surveys, contact


Results for these Whatsgoodly polls were collected between November 15, 2016, and December 15, 2016 and April 5, 2017 and April 17, 2017. 1,106 millennials responded to the question “Snapchat stories or Insta stories?” and 1,991 responded to “Which do you use more?”. For results based on the total sample of US millennials, the margin of sampling error is ±3 percentage points at the 95% confidence level for the 2016 survey and ±2 percentage points at the 95% confidence level for the 2017 survey.


Whatsgoodly is an app-based social polling and insights company, who specialize in capturing the authentic opinions of Millennials and Gen Z. Since launching in 2015, the company has collected 150,000,000+ survey responses from their mobile panel.

The Whatsgoodly app offers young people a fun, interactive social polling experience to share honest opinions and get answers from their community. Their unique non-incentivized social approach allows them to capture organic high-quality insights from hard-to-reach demographics. The company also hosts the world’s largest database of millennial and Gen Z opinions, which is accessible on the enterprise platform. Learn more at